ARLA FOOD FEST
Client: Arla
Agency: Montdor Agency (2015 + 2016) MKTG (2017)
Location: Kgs. Have Copenhagen
Date: 08.2015 + 2016 + 2017
My position: Client, Project and Event manager
Objective: Arla wanted to get closer to the critical consumer through communication, experiences and engagement.
Solution: In close coperation with Arla and some other agencies, we created a food-festival in the heart of Copenhagen, Kongens Have, which was targeted toward young teenagers and children. At the festival the well-known Arla Brands and sub-brands could be visible in order to engage and communicate. Each brand offered their own activities, rides and samplings, where it was possible for the brand to meet the critical decision makers - parents and young teenagers - and get them to taste the products. Through all the activities it was important that we could inform and teach while engaging and having fun.
Brands: Arla Klovborg, Arla Yoggi, Matilde, Mælk, Arla A38, Ajoy, Arla Good2Go, Arla Kids, Santa Maria
