Lottrup - Craft beer
Client: Royal Unibrew
Projects: Lottrup Design + Lottrup Digital + Lottrup Beer festival
Agency: Montdor Agency
Date: 2015
My position: Project and Event Manager
Objective: Royal Unibrew wanted to launch a craft beer named after the brewer Malthe Conrad Lottrup.
Solution: With a really masculine but still simple look, the story and universe were made around Malthe Conrad Lottrup, and afterwards the design and pacaking. Communication and digital marketing were established around the universe including a SoMe strategy and landingpage. In order to meet the consumers, the Lottrup bar was designed and constructed in order to set up at events including the Beerfestival at Lokomotivværkstedet. Moreover, in cooperation with Danish Supermarket, I was a part of the team that designed and constructed the craft beer departments in Bilkas around Denmark, into the Lottrup universe.
