LURPAK COOK’S RANGE TOUR

Client: Arla

Projects: Lurpak Cook’s Range trailer

Agency: Montdor Agency

Date: 2016

My position: Client & Project Manager

Objective: Lurpak launched their new products ‘Lurpak Cook’s Range’. In this connection they wanted a solution in order to introduce the products to their consumers through Denmark.

Solution: To get the products out through Denmark, a Lurpak trailer setup was created and designed including the soundings around the trailer. The trailer was build and setup so it was possible to bake and create samplings with the Lurpak Cook’s Range products. For the tour a location plan was established, and staff was hired to setup and manage the trailer.