REBÆL OFFICE

Projects: Rebæl Showroom | Rebæl Office | Rebæl Branding

Organisation: Rebæl

My position: Head of Marketing & Brand at Rebæl

Year: 2023 - 2024

Objective: Bring the Rebæl brand to life through a physical space that reflects its exclusivity, creativity, and lifestyle positioning.

Solution & Results: I led the idea, concept development, project management, and execution of a flagship showroom at Store Kongensgade — an immersive brand environment where customers could connect with Rebæl beyond the product. The space was designed by our designer Anne-Line Bo with luxurious furnishings and curated brand collaborations across fashion, design, hospitality, and gastronomy.

Every touchpoint was planned to deliver a 360° brand experience — allowing guests to see, feel, smell, and taste Rebæl. The showroom strengthened partnerships, increased brand awareness, and helped position Rebæl as a lifestyle brand rather than just another Lemonade.