STREET CITY
Client: Roskilde Festival
Projects: Workshop & engagement + Street City SoMe strategy + PR & Press
Organisation: Roskilde Festival
Date: 2011 - 2015
My position: Project and Community Manager
Objective: The festival wanted to make various sub-areas that should engage with the 80.000 guests during the four pre-days at the festival before the music area opened.
Solution: Different engaging areas including ‘Game City’, ‘Dream City’ & ‘Street City’ were set up to offer the guests engagement and activities to watch and participate in before the music area opened. At Street City we created an area introducing Skate, Inline and BMX shows and competitions, and hired artists and comperes from all over the world to entertain and make an overall atmosphere in the area. During the four days, we arranged workshops where guests could participate including Graffiti, Skate, Dance and Street Art. Also, during the days we had a musicprogram that introduced artists amongst Pelle Peter (P3), Klumben & Raske Penge, Den sorte skole, Kidd and more.
To communicate and engage with the guests, we set up the SoMe strategy for the area and released the Street City Facebook, Snapchat, Youtube channel and Instagram. Also, we were responsible for the press visiting the area, so everyday I was participating in press meetings to introduce our daily program and events.
